We do not speak as we write. So, how to write for those who will read our texts aloud?
Writing is an essential function for any communicator, but speeches are of a genre with its own rules. Shareholders' meeting, the inauguration of facilities, fundraising tour, gala evening, whatever the circumstances, the text that will be delivered must be able to achieve its goal. This is for anyone wishing to specialize in writing eloquent speeches and impactful presentations, both in form and substance.
• Write to be understood by all and be convincing.
• Prepare and sequence a speech according to the audience.
• Capture the attention.
• Use written or visual aids and generate empathy and interactivity.
Review the essential questions to ask before approaching the preparation of a speech that arouses the interest of the audience. This will reveal the rules of a well-structured speech, an original introduction, and the techniques to ensure the retention of the message.
Effectively prepare a speech
• Define and formalize the main objective.
• Determine the essential message.
• Structure a speech on its highlights.
• Write the introduction and conclusion.
• Integrate the 5 W to better inform.
• Choose the best angle of attack.
• Prioritize information to make it more dynamic.
• The numbers trap.
Measure the importance of its target
• The apart, the emotion, the place.
• The importance of empathy and listening.
• Interactivity provoked.
Increase the power of conviction
• Use storytelling.
• Rely on the concrete.
• Support the logic of each development.
• The evolution of rhetoric, strong formulas, adverbs, and adjectives.
Use visual aids
• Provide written documents to the audience: for or against.
• Use a presentation medium.
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The will address the specificities of oral communication, to allow them to write texts that meet the specific requirements of a text read aloud. Vocabulary turns of phrase, writing techniques to keep the audience's attention. Through a multitude of practical exercises, use different stylistic processes to write convincing and engaging speeches, and create lively and dynamic presentations.